Marketing Department
Acting Director - Ms Sharon Shumba
MCom Strategic Management and Corporate Governance (MSU), BCom Marketing Management (MSU), LCCI Dip in Marketing, Executive Certificate in Diplomacy, Protocol, Etiquette and Professional branding (ZID), Certificate in Monitoring and Evaluation (Institute of Project Management Zim)
Vision
At Zimbabwe Ezekiel Guti University (ZEGU) Marketing Department, our vision is to be a leading marketing team in tertiary education, known for our creativity, innovation and effectiveness.
Mission
While the University mission exists to guide us through our daily operations, in the Marketing Department, our mission is to promote the ZEGU brand and advertise our Degree programmes extensively, engaging our prospective students and supporting the University’s strategic objectives
Overview
Values and Guiding Principles
- Collaboration: We work closely with academic and administrative (non-teaching) departments to develop effective marketing strategies.
- Creativity: In the Marketing Department we believe every idea can have a life if well-constructed. Sometimes the wildest ideas make the best concepts. Each employee is encouraged not to think outside the box but to imagine as if there is no box at all.
- Customer focus: We prioritize the needs of our prospective and current students on all our marketing efforts.
Key Messages
- Empowerment Through Education: At ZEGU, we believe in the transformative power of education. Our programs are designed to empower students to reach their full potential. You are never too old to learn something new, you are also never too young to share your experience.
- Commitment to Excellence: We are dedicated to maintaining high standards in teaching, research, and stakeholder engagement.
- Holistic Approach: Our focus extends beyond academics; we prioritize the overall development of our students to prepare them for success in all aspects of life hence we strive to ‘Develop a Total Person and Promoting Entrepreneurship’.
- Global Perspective: We embrace diversity and encourage a global outlook, preparing our students to thrive in an interconnected world. We teach students to look beyond being employees but to being entrepreneurs who create the employment.