Programme Structure

Semester 1

  • DUWC111 - Communication Skills & Information Literacy
  • DUWC112 - Introduction to Computers
  • DDM111 - Digital and Academic Literacies
  • DDM112 - Introduction to Digital Marketing
  • DDM113 - Introduction to the Digital Marketing Plan
  • DUWC125 - Research Methods

Semester 2

  • DUWC121 - Ethics and Entrepreneurship
  • DDM121 - Email Marketing
  • DDM122 - Social Media Marketing
  • DDM123 - Digital Advertising
  • DDM124 - Data Analytics for Digital Marketing
  • DDM125 - Research Project